My interactive career started back in 1995, when I was developing online and CD-ROM games for Cybersites in NYC. When I realized game development wouldn't make me so wealthy I'd need work only for love, I got into advertising and helped found Saatchi & Saatchi’s interactive group, aka Darwin Digital. I ended up as Darwin's Creative Director, working with a great team that did kick-ass work for General Mills, Procter & Gamble, GeoCities, and Time Warner. I went client-side as the SVP, Marketing for dELiA*s, a teen girl clothing/catalogue company, and grew an empire of web community and retail properties. I was recruited by the National Basketball Association, yes, the NBA, to be their Senior Director, Global Media and Interactive Marketing, where I got to work with some fantastic people while leading global digital marketing/partnership efforts. I had the opportunity to create mobile programs and programming, oversaw fantasy game-related syndication revenue, developed video game integrations and interactive platforms for NBA partners including Sprite, Verizon Wireless, Nike, adidas, IBM, Reebok, AOL, Nestle, American Express, Visa, AT&T, Nokia, Gatorade and McDonald’s. Yep. Sweet.
But the agency's siren call lured me back - I left the NBA to head up the NY and Atlanta offices of Carat Fusion, a full-service digital marketing agency. As SVP and Managing Director, it was my pleasure to oversee a multi-disciplinary 50-person team of interactive rock stars, who created integrated programs for clients including Alberto-Culver, Pfizer Pharmaceuticals and Consumer Healthcare, Schick, Revlon, Pernod-Ricard, Luxottica, Midas, Sprite and Philips Corporation.
I've now joined up with Wieden + Kennedy as the Global Director of Digital Strategies, which pretty much kicks total ass.
vintage bmw motorcycles. yes please. i drive a 1967 r69s. and i like to run, swim, hike. yoga. yes, yoga. the bikram, 120 degree sweat yourself silly stuff. and rockclimb (poorly). and paint. i paint pictures, not houses, though house painting would probably be, net, more profitable. and hang with my wife, who could clearly have done much better, and my kids, who, thankfully, didn't swim in my genetic pool long enough to have been adversely affected.