They've been around for a while, but if you haven't had the chance to check out Netvibes DO!
It's a comprehensive, customizable, personalized website that takes all the content you have, the content you want that's distributed around the internet and pulls it all together on your Netvibes page. This can include your Gmail account, your Flickr images and pretty much any RSS feed that you want. The rapid adoption of Netvibes is an example of three major connected forces:
- the micro-fragmentation and re-distribution of content
- user control of their personal media consumption,
- ability (and desire!) of people to strip content out of a traditional ad delivery context
These are significant trends that raise pretty significant issues:
- Are you prepared to break your content (including advertising!) apart so people can distribute and use it on their own terms?
- How do content providers monetize their investment when people can strip it down to component parts and reconstitute, SANS advertising?
- Can content providers provide added value content to consumers to get them to embed or use your content on their own sites or at sites like Netvibes, even if it carries a sponsor message or content?