They've rolled out a search product that searches across text, images, news, maps and video. But its power is in aggregating those cross-media results and letting the user refine them by clicking deeper into the search experiences.
Universal Search, it looksWith Google's
"Because mainstream consumers should not be given the choice upfront. You do not need to ask a person what they are searching for, because you can disambiguate the results by letting the user click on the right answer. This is exactly what Universal Search does."
And they add in clustering and timelines. This puppy hums.
The new landscape?