M:Metrics has released new data on mobile social networking in the US and Western Europe. This research excludes Chinese efforts such as Wozone, WangYou and QQ, and the entire Japanese market, including Mixi and S!Town.
Yuko Matsunaga (W+K Tokyo), highlighted that in a recent survey of over 9,500 Japanese mobile subscribers, 43.9% "rarely" use their phone for calls. FOR CALLS, folks. What else are they doing? #1 email, followed by blogging, gaming, THEN calls...no wonder Nokia has banned the term phones in favor of the lighter, more memorable "multimedia computing devices".
Some tidbits from the m:metrics report:
- In the month of June, 12.3 million folks in the US and Western Europe accessed a social networking site via mobile
- Those under 25 are the most active users of mobile social networking sites across all geographies. In France, Germany, Italy and Spain, the age demographic with the largest percentage of use is 13-17-year-olds, whereas college-aged consumers (18-24) are the most avid users in the United States and the United Kingdom.
- MySpace and Facebook are the top two social networking sites accessed
via mobile in both the U.S. and UK.
- MySpace attracts 3.7 million U.S. and 440,000 UK mobile users
- Facebook = ~2 million US, and ~307,000 UK.
- Rounding out the top three is YouTube in the U.S., with 901,000 mobile visitors and Bebo in the UK, with 288,000.
- As far as mobile distribution/access, MySpace appears on the decks of : Amp’d, AT&T, Helio and Nextel. Facebook was accessible on the Sprint, AT&T, Virgin and Amp’d decks and YouTube on the Verizon deck. In the UK, MySpace has distribution on Vodafone, Bebo is on the 3 deck, but number-two MSN Live Spaces is offered nowhere on-portal.
- Nokia launches Mosh in Beta
- Facebook, the social networking utility of choice for the post-MySpace crowd, even features a completely iPhone customized experience.