Marcelino Alvarez of PDX caught this one on Creativity, entitled "Nokia's latest could be judgment day for Apple"
With so many tech-savvy, sleuthing bloggers on the web nowadays, subversive viral campaigns for NIN’s Year Zero and JJ Abrams’ Cloverfield were quickly unearthed and pieced together. The same seems to apply for Nokia, whose upcoming N Series is at the heart of a mysterious, brain-teasing website simply dubbed “070829.”
According to rumors circulating around the blogosphere and even in Fortune magazine, the viral site, traced back to global interactive design firm Lightmaker--whose offices aren't permitted to discuss the project at this point--is part a new full-scale music service launch from Nokia on August 29th (hence the above URL), which will include an offline London event at the Ministry of Sound nightclub and more importantly, the launch of the new Nokia website.
The destination, which already includes a WAP profile for the N81, will let consumers download songs to their PCs and then transfer them to mobile phones and other portable music players, which is a similar model to iTunes. Also it's expected that Nokia will let users transfer songs to non-Nokia phones using digital-rights-management software.