Today's Oregonian featured a syndicated article by Ylan Q. Mui on retailers using web video to push product. There's a lot of huff puff and smoke about the wonders of online video and retailers leveraging new opportunities (online video is NEW?) blah blah blah. What popped for me was the cautionary WalMart tale (is there any other?) nestled at the end of the piece.
Walmart built a Facebook group and application to "help college students outfit their dorm rooms". The effort included a personality test to determine your decorating style. For god's sake, do I give a crap what "style" I have as determined by WALMART? AAAAAAAcccckkk. That sound you here is me retching.
But their Facebook effort has a 'wall' feature that allows people to post comments. Walmart's comments, rather than extolling the virtues of a test meant to silo me into a purchasing funnel, mostly deal with their "treatment of employees and whether the retailing chain should be unionized". Sweeeeeeeeeet.
Bedazzle that, Sucka.