I'm not sure whether to run screaming. And this isn't an ad application. At least not yet. But here goes:
23andMe (tag line "Genetics is about to get personal", and led by Google founder Sergey Brin's wife, Anne Wojcicki) and Illumina, a genetics analysis company, are partnering to bring you more than you've probably ever known about your genetic makeup:
"You send in a sample of your own DNA (from your saliva in most cases–just use a Q-tip), and they will process it and spit back all kinds of information - e.g. to help find ancestral information, or for medical purposes."
You on a card. This is an actual shot an Illumina card - carrying some poor sucker's genomes.
From Illumina's site:
"Even though your body contains trillions of copies of your genome, you've likely never read any of it. Our goal is to connect you to the 23 paired volumes of your own genetic blueprint (plus your mitochondrial DNA), bringing you personal insight into ancestry, genealogy, and inherited traits. By connecting you to others, we can also help put your genome into the larger context of human commonality and diversity.
Toward this goal, we are building on recent advances in DNA analysis technologies to enable broad, secure, and private access to trustworthy and accurate individual genetic information. Combined with educational and scientific resources with which to interpret and understand it, your genome will soon become personal in a whole new way."
Interesting name for a company given the history of the term Illuminatae. Best of all, the implication is that this info will be provided to you for free.
Boy this raises some interesting privacy questions.
Reveal all to learn all.