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The first 24 hours of Halo 3’s release = $170 million in sales...Halo 3 is now the biggest launch in entertainment history - bigger than
any Hollywood movie.
Posted at 14:28 in digimerssive_ | Permalink
you inspired me.
2007.09.28 at 18:58
What I find interesting is that while this was the biggest entertainment launch in history (as measured by $$$), it was almost entirely confined to males 18-34. I think the big $170MM number is overstating it's actual cultural impact. The Xbox 360 is still the exclusive turf of the hardcore. When is Microsoft (or the game industry) going to have a hit that breaks out of this niche?
2007.09.28 at 07:07
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