Facebook's new ads will allow Netflix to serve an ad with your image to a friend to market a movie title you have seen/reviewed/commented on.
But we in advertising have to pay for use of people's likenesses when we use them to market product.
"Facebook's "social ads" violate some ancient New York State statute prohibiting the use of names or likenesses in advertising without first getting written permission. Facebook immediately responds by saying the professor is interpreting the law "too broadly" and that online opt-in is now the same as a written signature."
WIll Facebook cut you a check if you sell something for their partners?