Nirvana or hell. [this blurry picture for Kevin]
David tokheim (6 apart - not pictured), matt ackley (ebay), rachel masters (ning), keith robbins (slide), brian dennehy (intuit)
Quotes/observations: - Not a fan of pre-testing creative - put it out and let darwin decide (brian)
- i don't agree 'marketers don't get it' - marketers are like little lizards that will send dollars wherever they get ROI (brian) - 'there's no easy button on social media' (david) - tiffany vs. Ebay tipped off today - what happens when your brand 'vgift' becomes the virtual equivalent of a burning bag of poop (pepsi)
Softball Q.1 - Where does social media fit in the mix? - building from scratch doesn't work - but wait it does (bodog) - if it works (or in this case, provides perceived value)
- 2 uses - awareness/utility, ignition. Fail faster.