Chris Bosh of the Raptors busted it all out to drum All-Star votes. Show me the creative department that would have pitched this idea, and I'll show you a pissed off client with their account in review. And the NBA All-Star logo on the tail - did that usage go through the league's offices? If a broken link shows up below, you'll know they finally caught it. But seriously folks - put your hands together for a player with some serious gumption. Gosh darn it, kudos to Bosh for seriously rocking a solid piece.
WIll it win at Cannes? No, but I'd rather this than "apply directly to your head". or...Bam, below, which were intentionally and unironically inflicted on the American public.