"Anything you can do I can do better" video site "Strutta" has just launched with a crappy experience and a poor user interface, but even better, it's pre-loaded with video chum. Online video competitions have been going on in the YouTube "comments" section for a while, and the feel there is a hell of a lot more organic.
Look - video smackdown works for me conceptually, but "Strutta" feels like a crappy idea pitch to an advertiser or VC ('kids LOVE voting and online videos - we'll make a site and [fill in the blank big brand marketers] will knock down our door to get at our coveted advertising segment!"), not a compelling proposition for normal folks. This has "startup and cashout" written all over it. Meh.
Mashable popped this, and mentions "I Beat You" as another entrant in the field. The problem is, frankly, I don't see folks giving a flying hoot. Neither site motivates me to spend my time and effort to populate a content-empty wasteland for these jokers to sell ads against. Waa Waaaah. And btw, I remember when Mashable busted chops and took names - what's with the objective reporting of the latest crappy 2.0 me-too?