Blip.fm (a social net and microblog tool disguised as a music discovery engine I've found to be more addictive than crack) has gone embeddable. Nice. In the past two weeks they've added 'props', offered 'embed code', and rolled out a host of other features. Like Muxtape (RIAA disabled for over a week), Blip.fm was linking to Amazon.com to purchase the DRM-free tracks you'd just heard from 'publically accessible' (nudge nudge wink wink) versions online. Interestingly, many of those streaming links now pop a "blipdev.s3.amazonaws.com" URL...hmmmm....
Will the RIAA go after Blip.fm like they did Muxtape? Maybe. Will someone release OpenBlip.fm, like they did OpenTape.fm? Or Open8tracks.fm (it's still available!), if 8tracks takes a bullet? According to the copy at Opentape.fm, they believe:
"Sharing your musical taste on the web should be fun and easy. We believe there is no reason it has to stop with the shutdown of a single site, so we've created a free tool to make this possible."
And if you peruse Opentape.fm's source code, you find this nugget:
<!-- Liberating taste. -->
Stirring. David Chartier @ ArsTechnica did some digging and in his article "Opentape invites the RIAA to play whack-a-mole post-Muxtape", claims that Opentape.fm's domain is registered to IAC CEO Barry Diller's address, which is...interesting. Chartier goes on to say:
Music discovery HELPS sell music, people. Exposes folks to tracks they'd not have encountered otherwise. Hooks them on sweet, sweet tracks that once tasted, must be had. Even - brrrrr - PURCHASED.
Music companies would be well advised to consider that their greatest asset may NOT be their libraries alone, but the social power those libraries could enable - communities of discovery, sharing and yes, purchasing - through partnerships with the likes of Muxtape, 8tracks, Blip.fm, et. al. shocker, but maybe the RIAA isn't doing the recording industry any favors. As Neo says at the end of 'The Matrix' (the good one):
"I know that you're afraid... you're afraid of us. You're afraid of change. I don't know the future. I didn't come here to tell you how this is going to end. I came here to tell you how it's going to begin...I'm going to show these people...a world without rules and controls, without borders or boundaries. A world where anything is possible. Where we go from there is a choice I leave to you."
<--! Embrace and shape your future or be the past -->