Thank you, Jack Hitt. Until reading your digital marketing foursome in the NYT's 11/21 Sunday mag, I'd forgotten what a mouthful of my own vomit tasted like.
- Taste the irony of three digital "gurus" using the printed word to pontificate on the digi-future.
- Read heaps of "tech-for-tech's-sake" solutions to nonexistent problems
- Asked to provide concrete examples of brands that "get" the interactive space to which these agencies purport to hold the keys, AKQA's Bastholm cites only W+K's recent work for EA's Tiger Woods PGA Tour '09. Look - it's an example I love - but is that really the ONLY thing three digital agency people could come up with?
1. Mr Palmer - in your 'Superbowl ad' comments, you come the closest to mentioning a 'shared experience'. Mass media used to afford a shared experience for brand messaging, but with the rapid advent of personalized, digitally-enabled cocoons (FB, Google, GoW2, MySpace, Orkut WoW, twitter, flickr, ning, SL, etc.), how has the 'shared experience' evolved and what lessons are there in that evolution for brands trying to sell things during these tough economic times?
2. Guys, rather than making "coverall" entertainment utilities or self-indulgent "shot codes",what do PEOPLE (not brands) want? And not just any people, but the ones your clients are PAYING you to help them sell to? And could you give me one or two concrete examples of ways you have leveraged THOSE insights into interesting and effective brand communications?