Human tech-hacking: Jeremy Wood creates art "drawing" with his GPS data contrail.
Wood's GPS drawing gallery:
"With even the farmer in rural India able to “follow” other viewers around the globe through micro-blogging vehicles like Twitter, that website’s co-founder, Biz Stone, says we can expect “the first two- or even three-screen” inauguration”. WTF! First, Twitter is so niche that only geeks (or wannabe geeks) use it, not only in India, but also in United States. Second, farmers in India aren’t going to watch Barack Obama’s inauguration on three screens, or even one, because there’s no electricity in their villages"
If you haven't seen it, check it out here - Photosynth, one of my favorite apps meets one of my favorite moments in history.
And in the context of social change driven by new technological capabilities, Clay Shirky, in Here Comes Everybody, writes:
Technological Change. Political movement. Societal shift. Tectonic moves.
We are at the "shiny trinkets" phase of interactivity. When we get "there" and look back, two bucks says the "reformation" will not have been caused by technology, but would not have happened without it.
"From this moment onwards, every accident worth reporting, anywhere in the world, will be reported first, via SMS, by a bystander who has a mobile phone...to a microblogging service like Twitter [then] the photos and videos will be uploaded to photo- and video-sharing websites like Flickr and YouTube...we will do well to expect it to happen, and reserve our surprise for the cases when it doesn’t happen.
It was announced today that scientists had a theory as to the magnetism of lunar rocks - which dovetailed with "the prevailing theory of how the moon was created". For those few of you who DIDN'T know, it's that same old story: planet crashes into Earth, impact tears off crust, fragments coalesce as moon. Hijinks ensue.
[via mobile marketing magazine]
I like the interface they've built to replicate the mobile experience online.
I'll give you the end, then the ramble:
Brand is your personal window into a shared experience.
Bear with me.
I've long held that the music industry wasn't in the music business - it was in the CD printing and distribution business. I caught the edge of Steve Knopper on NPR last night, and he highlighted another key role they play now: the minting of celebrities. This, he suggested, would be their primary role going forward, now that musicians themselves have distribution tools and marketing strategies of their own.
So if Music's core proposition is not printing but minting, can they exploit that? and can they carry (and monetize) that core expertise out of the music vertical, when IMG and CAA and Paris Hilton and Shaun White are already out there?
And then, take advertising.
Advertising isn't the ad business, it's the influence business, right? Because done well it influences decision making. And knowing 'job one' is to enhance our client's business and brands, the question to ask is: What is brand x's most effective way to influence your decision making? And not just your decision (though they love you, the REAL you, trust me, they do), but the decision-making across enough wallets to support the infrastructural investment to make the widgets you so hotly covet?
And that question now leads you in a variety of directions, from product, to experiences to software to films, music, games, and yes, possibly "ads".
We are creating the next generation of shared experiences - synchronous and asynchronous. Facebook is fundamentally asynchronous, though the "chat" functionality tries to bridge that...even Match.com trys to relationship build on dead drop boxes til you meet. How do we use tech to bring us together rather than isolate us, while the reality of "Shared Experience" is in flux?
Because brands, regardless of whether they 'do' beverages, sneakers, mobile devices or hotel rooms, are at the core, in the "Shared Experience" business. They both reflect and create narratives that invite folks in.
Now that technology has eliminated barriers of distance, geography, time (through multi zone and asynchronous interaction), language (google translator) and even caste/culture ("noone knows you're a dog online") - we get a magical new sea of hyper-accelerated idea propagation, ambient intimacy and spontaneous group/community formation at scale. The ability to create new narratives, individual and shared, is wide open to anyone. Net, we've removed barriers of manufacturing, distribution and communication/marketing. Anyone one can affect everything.
So look at your business. What is your core proposition?
Music Industry = Celebrity
Advertising = Influence
Nokia = Connection
Now all you need to do is make money at it, using all the tools at your disposal. You know, the EASY part.
My six-year-old wanted to make a birthday card for my wife. He grabbed a pen and mumbled something about "doing a computer thing", then came back with this. He informed me that the 'Happy Bir' is followed by "a blinking cursor, because I'm still typing". He put on the 'Caps Lock' and though my wife uses Safari @ home, Daddy uses Firefox, and that browser made the cut.
Geek waters run deep chez Gleeson.
Can't wait to see his Linux/Maemo version next year.
...when your CPA targets are met with money to spare, your data acquisition targets are exceeded, and when your product (e.g., ravioli) flies off the shelf...and of course when folks shoot video of themselves getting slimed while leaping shirtless for your wild posted promotional items...thank you, evil buttons!
"Viral" video for Guitar Hero, snuck out as a maybe-fan flick:
Freddie Wong crushes:
Auto-spam sex shop spam blog comments? or a genuine pat on the back from bekinky.co.uk?
A new comment from “Vibrators” was received on the post “Love + Sex with Robots”
Comment: Hey, nice job on the blog here. Some good ideas. Keep up the good work.
Fighting the good fight here, people.
'Coraline' movie marketing efforts spawning (amongst other things) fan websites dedicated to tracking the marketing effort, unboxing homages, and eBay sales of promotional keys:
There is hope.
File this under "why?"
If you were at CES, or reading any of the breathless blogs giving minute by minute breakdowns, you probably already got the jawdropping news: now you'll be able to navigate the glorious MySpace UI using your nimble TV remote. Imagine! Crap! graphics! from! 8! feet! away!
Next up at CES, a revolutionary sheet of lead with a pinprick in the middle so you can read your favorite book (off your Kindle) one letter at a time.