Why is social media popular? Why do people spend all that time uploading/tagging photos, developing online presences in the form of flickr albums, facebook pages, second life avatars etc.?
“Some technologies and applications are age-specific, but narcissism is not one of them,” said Clay Shirky, a new-media professor at New York University and the author of a forthcoming book on social media called 'Here Comes Everybody' - “The pleasures of the self reaches all demographics.”
A widget developer (oh - ok - slide.com) jokingly suggested that they can predict an app's success through the lens of the seven deadly sins - that is, if the potential app didn't effectively leverage one (or more) of them, it wouldn't catch on.
Which one do you think makes the most effective marketing tool?