sooo...was hanging on Mashable, when I came across their positive review of newly launched Alice.com - though a Web Van investor posted a "get serious"-type comment.
In the "I-can't-believe-anyone-would-do-this-but-hey-the-offers-aren't-half-bad-and-shipping-is-free" category, Alice.com offers some interesting tools, a decent product selection for launch, and lets you both buy your regular CPG purchase items direct (w/ free shipping via UPS) and/or set preferences and receive (email) reminders on when to restock.
blah blah blah.
But one feature really stood out for me: the way alice.com uses coupons to create value and urgency using three variables - # of personal uses each coupon afforded, the offer expiration date, and the remaining number of available uses for the offer. See the sample below on Old Spice:
Amy Jo Kim would be proud. If you haven't seen her presentation on putting the "Fun in Functional", it's worth a read: