mobility_

2008.07.02

May 2008: 592 MM of China's 1.3B have mobile phones

Wow.  Not only is that huge from an ownership, personal use and network effect standpoint, consider "China's Mobile Revolution", by from the UK's 8 June Sunday Times.

"The mobile phone came of age in China...when [the] earthquake ripped through Sichuan province...victims used their phones to call for rescue, soldiers used civilian networks to organize supplies, families used text messages to exchange news of survival or loss and an increasingly angry group of citizens spread word of protests against corruption and lax building standards. The national conversation kept going thanks to a military-style logistics operation by the rival phone companies.

So integrated is the mobile communications device into Chinese society that the authorities have been puzzling for ages over the best way to channel investment for the future...[but] the government may soon discover that regulating the telecoms providers is a minor challenge compared with controlling the citizens who will ultimately use their services to communicate with each other."

In a January post Emily Turrettini noted ABCnet.au's report on "the ability of the Chinese Government to spy on the country's 500 million mobile phone users."  According to ABCnet, "Wang Jianzhou, head of China Mobile, stunned delegates [to the World Economic Forum in Davos] by revealing that the company had unlimited access to the personal data of its [300MM] customers and handed it over to Chinese security officials when demanded. 'We know who you are, but also where you are,' said the CEO."

Thank goodness OUR government and telco operators would never compromise our privacy like that...oh heck.

2008.06.25

OMG - Nokia buys Symbian, MSoft screwed? Google kneecapped?

This is going to take a lot to process.  And there's a lot to be worked out (what does "royalty-free to members of the alliance" mean in practice?  Will this be Open like Linux, or 'Open' like...brrrr...AT&T/Verizon Wireless?). 

But OMG, IN YOUR FACE, iPhone (6MM handset sold US, 10MM projected by years end) and Google Android Handsets (None sold, nor to be sold soon):  Nokia (1 Billion handsets in market) just got all 'Open-Source' Symbian on you.

"On Tuesday, companies including Nokia, Motorola, NTT DoCoMo, LG Electronics, Samsung, Sony Ericsson, AT&T, Texas Instruments, STMicroelectronics and Vodafone announced that they will work together to make the Symbian OS open source. They will offer it under a royalty-free license to members of a new nonprofit group called the Symbian Foundation.

Symbian is used in about 60 percent of the world's smartphones [~200MM handsets], which means that open-source software will soon drive the majority of those devices. The proprietary model behind mobile operating systems from Microsoft, Research In Motion and Apple, then, will for the first time be in the minority."

- Nancy Gohring, IDG News Services, Symbian Shifts Mobile World to Open Source, for PC World


Golly. 

200MM handsets in market using Symbian.  Sure there will be legacy issues with handsets running older Symbian software, but c'mon.  Microsoft's like "yeah, no worries.  We don't see much of a change in the short term based on this announcement".  That's like the Titanic's captain saying "well, in the light of news about an iceberg dead ahead, we see no need to alter our current course".  Dude, did you read the FREE part?  The market leader against whom MSoft is struggling for dominance in the mobile OS market [Symbian] just made their product free.  Microsoft CHARGES people to use their mobile OS.

"It's unclear whether device manufacturers will want to continue paying high fees for Windows Mobile license when [Nokia] the market leader suddenly cut costs to zero." - J. Nicholas Hoover, Symbian's Open Source Gambit Ups Stakes in Mobile OS War, for Information Week


Really?  Unclear whether people will want to pay for something they can have for free?

Nokia just made a BOLD MOVE. 

Some say they've grabbed their future, others that they've just opened up mobility.  Good piece over at ZDNet byEd Burnette discusses Symbian deal winners and Losers.

2008.06.11

Google on Mobile Advertising

From Reuters, from an on-stage interview by Ken Auletta of Google CEO Eric Schmidt:

"Speaking of the emerging market for Web-based advertising on mobile phones, Schmidt said the vast majority of Google searches on mobile phones were done on Apple Inc's year-old iPhones, which prominently feature a Web browser."

'Mobile looks like it will ultimately be the highest of ad rates,' because ads can be targeted by user location, he said."

Mobile Gaming and the iPhone

Opinion piece by Keith Boesky (ex-Eidos president) over on Gamasutra poses the question "Will Apple reinvent the mobile games space?"  While he doesn't mention N-Gage or Google Android OS, he raises some interesting points re: the financial implications/business opportunity for publishers, and the possibility for a "new age of gaming" where developers can build apps in their garage for love and for cheap again.

Key takeaways:

  • 2.5 billion mobile "non-iPhones" globally, ~2% of them have downloaded ANY applications = install base ~50 million.  iPhone to top 10MM (est.) units sold this year, most will download apps (or sideload them through iTunes).  Arguably iPhone = 16% of the GLOBAL market for downloadable mobile apps.  (note: To enhance Nokia Game selling possibilities, Nokia is pre-loading N-Gage software on many of their devices.)
  • Too often, Boesky notes, "Mobile games are developed to lowest tech specs" to allow maximal porting (the ability to redeploy a game on another device or form factor relatively cheaply), but apps built to lowest common denominator don't "cater to any unique attributes of any phone"...making for some pretty weak apps.  Or "Cr-apps".
  • Not mentioned in the article, but relevant as well, is US Venture Capitalist Firm KPCB's $100MM "iFund", a pool of cash they've set aside to invest in companies that make iPhone and iTouch applications

The complete article here: http://tinyurl.com/5ywycy

I've been gaming since the early 80's (coding on my Tandy Corp Model I, level II) and in my experience, the mobile gaming experience on communications devices has sucked for years.  Most games were either crap or bad ports or both.  There are some promising publishers (THQ?  Glu?  Jamdat - oh wait...EA mobile) out there, but no-one's created the "must-have" mobile game. 

Why?

Big name publishers have looked at mobile as a hedge/defensive move/portfolio asset - not a serious focus.  console/PC titles earn bank, not mobile.  And unfortunately, investing for the future is hard when you've got quarterly numbers to make.

Carriers cripple the process with their soup of devices and form factors, tech and non-transparent dev/QA "testing" environments.  Want a game on their system?  Dumb it down to work on the devices with broadest penetration.  Or better, create a version that works on whatever latest device they're selling.  Which by definition won't have a big audience.  Minimizing revenue.   Oh - and they like exclusive windows.  Or they won't promote it.  No promotion = bad deck placement.  You see where this goes.

Independent developers didn't have the resources or portfolios to weather this crap.  So they've been doing web stuff.  Java, Flash. Facebook Apps. 

Which brings us back to the Apple iPhone SDK release.  And Google Android OS.  And Nokia's new-look N-Gage.  Apple's advantage out of the gate is homogenous devices and an iTunes delivery system, but...Nokia is working to open up its game dev systems (SDK's and API's), and devices should begin shipping soon with Google's Android OS. 

What form will the mobile Tetris, Pong or GTA take?  TBD...

2008.05.16

First Android Developer Challenge Winners

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50 winners have been selected for the first Google "Android Developer Challenge", and it was great to see the range of applications entered - wikipedia/map mobile mashups ("Wikitude"),  consolidated virtual presence management ("Sustain"), pervasive gaming ("City Slikkers") - it's in there.  And more.

Creativity (fueled by cash and visibility) is dangerously close to bring applied to the mobile canvas.  The folks over at Silicon Alley Insider did a nice job pulling together a list of winners names and apps, so do check it out - they even posted links to explanations of the apps where available.

And for your download pleasure, here's a nice, simply formatted .pdf of the winners - with images and explanations.  Download AndroidApps.pdf

It's worth reviewing to get a look at what's coming next...

2008.05.01

Mobile to watch: Apple...Google...ADOBE??

Silicon Valley Insider's Hank Williams wrote a solid post that summarizes and contextualizes Adobe's latest 'Flash' move, the 'Open Screen Project'. The move is a direct play against Apple and Google to win hearts, minds and development time from mobile platform developers.

Three key takeaways:

1. No more licensing restrictions and fees for the Flash Player and the SWF file format = OEMs get to embed Flash for no $ and with no restrictions. Expect Flash EVERYWHERE.

2. Platform compatibility in a Flash: it sucked to have to redevelop Flash apps to ensure compatability on each new device, OS, and tech...now Flash apps will be split into two layers: the core functional application layer (HOW the program works and WHAT it does) and the platform-specific layer (WHERE the program works, and with WHICH technologies). So develop the core functionality, then (like a snap-on Nokia faceplate!) interchange the platform layer to fit the devices/platforms you'd like to target.

3. Consistency: The Flash Player will now be the same and operate the same, across all devices. "THE" next generation operating system? TBD. But in one master stroke, Adobe may well have created a platform level with iPhone OS, Android OS, and possibly Symbian - and portable (theoretically) across any of those platforms.

Some recognizable names are already on board with the effort, including Nokia, Motorola, Sony Ericsson, Qualcomm, Samsung, and Intel.

2008.04.14

Mobile tidbits: "SMS and Chips"-chase

Jan Chipchase, the Indiana Jones of mobile anthropology, has been all over the place recently.

The NYT Sunday magazine ran an article yesterday entitled "Can the cellphone help end world poverty" - gives a ton of really interesting research on the impact of mobility on emerging markets/cultures.  The report includes this chestnut about adoption: there are 3 B cellphones...it took 20 yrs to sell the first 1 B cell phones; The next billion sold in 4; The next in two.

Also mentioned in the article: Ken Banks, head of kiwanja.net, and creator of Frontline SMS, a text messaging tool for which W+K is building a new site...

For more nutritive Chipchase-isms, listen to his TED talk "Our phones, Ourselves, or read about his life, that's clearly far more interesting than yours, at his blog  "futureperfect".

2008.03.23

Frontline SMS

W+K is re-branding and relaunching the online presence for FrontlineSMS - see the current, non-W+K site here :) FrontlineSMS is a free mobile messaging communications platform built and run by Ken Banks and used by NGO's worldwide to better lives.  Apparently even the UN has taken an interest in the software because (a) it's free and (b) it allows for rapid prototype/testing.  Here's an excerpt from Ken's blog:

"There's a tendency to think that, as a free entry-level texting solution, FrontlineSMS is only relevant for smaller, grassroots non-profits who are most likely to lack the funds or in-house expertise to develop their own solutions. Over the past couple of years I've begun to see otherwise. As a case in point, this coffee project is being run by the UN. Not the suited, New York-based UN you see on TV, but a field-based team of UN staff and volunteers who simply wanted to try something. All they needed was a simple, low-cost tool which allowed them to rapidly prototype their idea.


...their pilot project is distributing prices from five large buyers to about 150 farmers, village leaders and farmers groups by SMS i...prices are going up for farmers, and the buyers are getting access to more quantity and better quality. Prices are collected via phone once a week and within ten minutes are entered into FrontlineSMS and sent out [to everyone in the program's phones]. The project has been successfully running for several months..."

W+K is proud to be helping Ken develop and support his vision.

2008.02.28

When mobility is weaponized

Remember Google and Apple offering geospecifc info for your mobile devices?  Nokia buys NavTeq?  Your geographic position can be a great way to deliver context relevant info.  Or send troops to find you.

Afghanistan telcos fear Taliban bomb threats

Taliban militants threatened to blow up telecommunication companies in Afghanistan if they refuse to switch off their networks for 10 hours at nights. The threat is a response to fear of US military and other foreign forces using mobile phone signals to track down Taliban footprints and launch attacks on them, Taliban spokesman Zabiullah Mujaheed told The Associated Press.

“It has caused heavy casualties to Taliban and sometimes to civilians,” Mujaheed said. “If those companies do not stop their signal within three days, the Taliban will target their towers and their offices.”

2008.01.25

AT+T gives away WiFi - Starbucks and Xohm?

According to the Dayton Business Journal, "AT&T Inc. is making free wireless Internet available at more than 10,000 hotspots nationwide on behalf of the company's broadband customers."

Three thoughts pop to mind:

  • Starbucks: dump T-Mobile! 
  • "Check, Sprint WiMax - your move" [insert Dr. Evil laugh here]
  • Will the data charges on my Nokia N95 go down?  Sweet gravy, I hope so.

2008.01.22

Notes on the 'Mobile Revolution'

A couple of quick items on the impact of mobility on lives -

"[mobile phones] are transforming culture, even as they spawn new markets. In Nairobi, a student paper caters to kids from across the city's high schools; submissions are sent in by text message, with articles written in textesewords broken into their smallest possible lucid components. Every few months or so, rumors circulate, breaking some code or other and giving free airtime or texts. Some people have learned to communicate for free with their regular clients or family by coding their ringing: one ring, I am on my way; two rings, I have picked up the kids; three rings, I love you." [Binyavanga Wainaina, in Bidoun]


"It's time that we recognize that for the majority of the world's population, and for the foreseeable future, the cell phone is the computer, and it will be the portal to the internet, and the communications tool, and the schoolbook, and the vaccination record, and the family album, and many other things, just as soon as someone, somewhere, sits down and writes the software that allows these functions to be performed." The BBC reports. [textually]


Iran:  Excerpts from a very interesting and thorough article published on Middle East Online on how in Iran, SMS has become a way for people to circumvent authority. "Young Iranians are texting each other with humorous, subversive or plain saucy messages while the religious conservatives who run their country are slumbering. [textually]


Japan: Last month in Japan, the year-end bestseller tally showed that mobile phone novels, republished in book form, have not only infiltrated the mainstream but have come to dominate it. The New York Times reports.  "Of last year's 10 best-selling novels, five were originally mobile phone novels, mostly love stories written in the short sentences characteristic of text messaging but containing little of the plotting or character development found in traditional novels. What is more, the top three spots were occupied by first-time mobile phone novelists" [textually]


Kenya:  According to a report in the New York Times on the continuing crisis in Kenya, "fuel, food and cellphone credit are in short supply". Who would have thought, even just a couple of short years ago, that in a time of humanitarian crisis cellphone credit would be uttered in the same sentence as 'essential' fuel and food items? [via Kiwanja.net]

and of course from FrontlineSMS [a W+K Client]: 

"FrontlineSMS is being used in 41 different countries, and in some cases by more than one NGO in that country. From helping blood donor clinics and human rights workers to promoting government accountability, keeping medical students informed about education options, providing security alerts to field workers, the capture and exchange of vegetable (and coffee) price information, the distribution of weather forecasts, the co-ordination of healthcare workers, the organising of political demonstrations, the carrying out of surveys and the reporting and monitoring of disease outbreaks, and election monitoring."

can't wait to read the novels that recontextualize this beautiful mess as incredibly logical developments.  Dirt is getting kicked up.  Society is being reengineered.  Usage scenarios are evolving like bacteria.

Forget the viral propagation of trends - we are looking at a receptive host getting hit by mobile vectors from every side.  And in the midst of the cultural re-engineering, yes, there are profits to be made - from m-pesa and banking transactions all the way to gaming.

This from e-marketer, cited by, yep, the ever-brilliant Emily Turrettini @ textually:

The mobile video games market is growing faster than the markets for consoles and handheld video games, according to Understanding & Solutions. Only online games are growing at a faster clip.

“Global revenues from mobile gaming are pegged at $3.6 billion this year,” said David Rouse, analyst at Understanding & Solutions. "We predict this figure to rise to $6 billion by 2011."

The company also said that subscription-based and ad-funded mobile games were growing. Mr. Rouse said that an increasing number of games let players buy additional levels or virtual goods using microtransactions.

Pay per download is still the main money maker for mobile game publishers and distributors.

Get going or get left behind.


 

 

2008.01.09

nGO Mobile

Reviewing entries for the nGOmobile competition - golly, there's a lot of smart hardworking people trying to make a difference.  This is going to be tough.

2008.01.07

Al Qaeda goes viral mobile video...how about you?

Binladen

"Video messages of al-Qaeda leaders Osama bin Laden and Ayman al-Zawahri can now be downloaded to cellphones, the terror network announced as part of its attempts to extend its influence, reports USA Today.

The announcement was posted late Friday by al-Qaeda's media wing, al-Sahab, on websites commonly used by Islamic militants. As of Saturday, eight previously recorded videos were made available including a recent tribute to Abu Musab al-Zarqawi, the former al-Qaeda in Iraq leader killed by U.S. forces in Iraq in June 2006.

In a written message introducing the new cellphone videos, al-Zawahri, al-Qaeda's No. 2 figure, asked followers to spread the terror group's messages. "I asked God for the men of jihadi media to spread the message of Islam and monotheism to the world and spread real awareness to the people of the nations," al-Zawahri said.

Videos playable on cellphones are increasingly popular in the Middle East. The files are transferred from phone to phone using Bluetooth or infrared wireless technology."

from Emily @ textually.org

Anti-Social Media...

When does social media become ant-social?  The Finnish prime minister ended a relationship via SMS, and according to the Washington Post, 11% of Americans say breaking up by text message is ok.  In Muslim marriage, the union can be dissolved simply by saying "I divorce you", and the question currently being argued in courts from Malaysia to Egypt is whether SMS text messaging counts.  The Malaysia Sun had this to say:

"Muslim authorities in Dubai, acknowledging the synergy of technology and tradition, Thursday confirmed that a Muslim divorce can be carried out via a mobile phone text message or SMS.  The country's Grand Mufti, Ahmed al-Haddad, who issued a fatwa on the subject, noted: 'Islamic clerics disagreed over the way divorce can be written...divorce through this modern way is not different from using a pen and a paper...in Islam, if a husband seriously and verbally tells his wife 'you are divorced', they should be separated even without a formal certification of divorce'."

Standard messaging fees apply, one would assume.

A question for cultural anthropologists:  where are we now on the spectrum of digitally enabled breakups?  Perhaps this is one for the folks over at OK Cupid to answer.  Sam?

thank you textually.org!

2008.01.06

Asia #1 for SMS. And the world is round.

Ooooof.

[from Textually, via The Age and Gartner]

"Nearly 1.5 trillion mobile messages were sent in the Asia-Pacific region over the past 12 months, accounting for 78.9 per cent of all SMS traffic globally last year, said a Gartner's report."

Double sweet.

Want more? Also from Gartner, via ZDNet Asia:

"The analyst house estimates the 1.5 trillion messages sent by the region's subscribers this year will grow to 1.7 trillion in 2008, making up the bulk of messages measured across "major markets worldwide" including North America and Western Europe.

North America is expected to send 189 billion messages by the end of 2007, a number that is forecast to reach 301 billion in 2008.

Western Europe will send a total of 202 billion mobile messages by end-2007, and is projected to send 215 billion next year, according to the Gartner figures."

Sweetness magnified.

2007.11.30

50% of the world has mobile phones

"Worldwide mobile telephone subscriptions has reached 3.3 billion -- equivalent to half the global population -- on Thursday, 26 years after the first cellular network was launched.

  • 59 countries have mobile penetration of over 100 percent -- where some owners have more than one phone.
  • world pop = 6,634,294,193 on Thursday.  2,571,563,279 people were using the most widely used mobile technology, GSM (Global System for Mobile communications)
  • 421.4 million people used CDMA at the end September."

[via textually org, orginally Reuters]

2007.11.29

Nokia phones to let you ride bus or tube in london

underground_main.jpg London shoppers will soon be able to leave their cash at home and use their mobile phones to get on the bus and tube, pay for coffee and put big-ticket items on credit. The mobiles will contain the same security as chip and Pin cards, combined with the contactless communication system used in Transport for London's Oyster travel card. The Sunday Observer reports.

"Early next year Barclaycard will run a trial of the technology on the back of its new 'OnePulse' contactless card, which was launched in September. OnePulse cards are combined credit cards and Oyster cards, and also allow small purchases (under £10) to be made without entering a Pin.

About 1,000 retailers in the capital are already equipped with the contactless terminals for OnePulse, so putting the technology into mobile phones will not require them to install yet more expensive kit. Several hundred Barclaycard customers will be issued with compatible phones supplied by Nokia, which has been pushing the technology for several years.

[via textually.org]

Verizon going open?

...is potentially huge for handset manufacturers.  Nokia, for one, was not a big provider of phones to Verizon Wireless customers - if VzW opens up their platform for ANY CDMA  handset, the North American market may have just blown wide open for the Finns.

...and foots well into an emerging "social networking" phenomenon - machine to machine:

'Verizon hopes that electronics manufacturers will create a variety of devices for its open network, such as notebook computers with wireless broadband, personal music devices, digital cameras, electronic book readers and portable gaming systems. Mr. Stratton said he envisions even kitchen appliances being linked to the company's network one day. "It's subject to imagination," he told reporters in a conference call on Monday. "It encourages anyone who wants to get in the game to get in the game."

times, they are a-changing.

Verizon Wireless and the nuance of "open-ality" - When you say "open", do you mean 'open'?

Lot of buzz about the Verizon announcement.  Google generates 1.9MM results against "Verizon to open cell network".  But what does it mean?

Can you use any device on Verizon Wireless?  With all the hype, you'd think you could. The reality is, Verizon WIreless runs on CDMA, so you are limited to using devices configured to that spec.  But can you run cross-platform apps?  No, not yet.  So is it "open"?  well, put it this way - after they implement open-ality, they'll be...open-er than before.  Yep.  Open-er.

But c'mon.  With the Google initiated spectrum auction stipulation  requiring the 700MhZ winner(s) to open their networks to any device, with Apple redefining the relationship of device manufacturers and carriers, Verizon's efforts are embryonic but exciting - and indicative of the direction this space is moving.

But not everyone is on board.

Read Engadget's interview with AT&T's new CEO of Mobility, Ralph de la Vega.  Be amazed to learn black is white, up is down, and that open isn't .  Ralph, on Google's Android OS, says stirringly "I think it has some attractiveness".  "We're still open to looking at that", he continues.  Not to parse, but that's a long ways off of "we are looking at it".  AT&T just paid quite a bit for Cingular.  They justified that value to their finance team and shareholders based on a variety of factors, but more likely than not a big one was customer lifetime values.  Opening their platform for easier portability/flexibility doesn't help that model work.  So they'll bullshit us about being customer-centric while they desperately try to navigate the pressure to go open.  Read Vega and bust me if I'm wrong.

The US mobile market just took two quick jukes - iPhone and Open Source.  The crock's been broken.  Eggs have been cracked.  Let's make the omelette.

2007.11.16

WSJ reports on Google Mobile efforts

From the The WSJ:

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2007.11.09

SMS as media alternative

"Text messaging and the internet have once again taken off as a way to share news with the closure of the TV news following the declaration of a state of emergency in Pakistan", 160characters.org  reports, via Textually.org (my favorite site in the world)

2007.10.24

CTIA - Nokia Pavilion

CTIA has two regular SF mobbing events annually - the fall confab is a notably more sedate affair than the spring shenanigans.  I went down to see what was happening - and what folks were talking about.  Here is a quick snap of the Nokia pavilion:

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Got to hear from Will Hodgman of M:Metrics (below)

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One of the shows most ironic product placements (below) finds Motorola on a car bumper.  Car wreck analogies aside, what may have seemed like a good idea at the time becomes poetic when you consider that if there's any company that's suffered from the impact of the vagaries of the mobile industry, its poor Motorola.  Putting them on a car bumper is just too damn poetic.


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Gene Keenan, Global head of Isobar Mobile:


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Erica Chriss, from Greystripe:

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More to come!

 

2007.10.22

"Digital Korea" - mobile facts

[from textually.org]

Where are we going as a mobile culture?  Informative lessons can be taken from more tech forward Asian countries, including South Korea.  Tomi Ahonen's book "Digital Korea" discusses digital convergence in South Korea. Here are some excerpted statistics: [ via CNN.com/asia]

art.cellphone.getty.jpg













Over 50% of South Koreans have migrated their cell-phone account to 3G

  • South Korean youth replace cell phones every 11 months   
  • 99% of phones sold in South Korea in 2005 were camera phones 
  • 40% of South Korean youth send SMS text messages in class
  • 37% of South Koreans download cell-phone games
  • 15% of South Koreans play video games on their cell phones every day
  • Over 30% of South Korean students send 100 text messages a day
  • 20% of South Korean cell-phone owners use Internet search on their cell phones
  • 30% of South Koreans upload pictures from camera phones to social-networking sites
  • 42% of South Korean cell-phone owners send picture messages
  • Average amount of daily consumption of DMB digital TV on cell phones in South Korea is 129 minutes per day
  • 43% of South Koreans use cell-phone-based Internet
  • 20% of South Korean DMB cell-phone owners watch digital TV in the car
  • 63% of South Korean cell-phone owners use mobile payment 
  • 25% of all VISA cards in South Korea are provided via cell phone
  • 45% of South Koreans buy MP3 files to phones
  • 97% of South Koreans buy ring tones
  • 45% of all music sold in South Korea is sold to cell phones
  • 26% of South Koreans listened to MP3 songs on their cell phones in 2005

South Korea lets you vote by TXT messaging

In Thumb People Could Decide South Korean Elections, via New American Media, it's noted that South Korea, with a mobile penetration rate of 87%, has just lowered the voting age to 19 and will allow actual votes by TXT message.   The primaries ( a test case) saw 70% of votes coming in via TXT. 

No wonder China banned TXT voting for reality shows.  The reason they gave was "quality" concerns.  But South Korea was cautionary tale for them.  As a writer for the 'Joongang Daily' put it:

"During the military rule of the 1980s [in South Korea], television viewers were allowed to phone in votes on their favorite performers, not unlike today's American Idol.  Democracy was realized in show business before politics."

If anyone had any doubt about the transformative impact of mobile devices and access, fuhgeddaboutit.

2007.10.02

"Shoot and Score" Mobile-enabled Print Ad

So this lovely poster tacked onto a stand (and poorly photographed by me) was an outdoor bit for Vodafone in the UK. 

The trick here is to get the ball past the keeper.   

You snap a picture of where in the goal you want to kick the ball.  You send the snapshot from your phone to a Vodafone number, and it sent back a link to the movie of what happens - you make it, you miss it, the goalie stops it, what have you.  More often than not, it ends badly for you.

Get it in, however, and you are entered to win tickets for the big game.  Pretty sweet.

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