We were having an internal debate about the Declaration of Independence today, while at the same time, voting is closing on the proposed Facebook Governance Documents.
I know you know. And I know you know that if Facebook were a country, its 200+MM population would make it the world's 5th largest (they just passed Brazil)
And here are the proposed "Guiding Principles" (hum "Mine eyes have seen the glory" as you read):
1. Freedom to Share and Connect
People should have the freedom to share whatever information they want, in any medium and any format, and have the right to connect online with anyone – any person, organization or service – as long as they both consent to the connection.
2. Ownership and Control of Information
People should own their information. They should have the freedom to share it with anyone they want and take it with them anywhere they want, including removing it from the Facebook Service. People should have the freedom to decide with whom they will share their information, and to set privacy controls to protect those choices. Those controls, however, are not capable of limiting how those who have received information may use it, particularly outside the Facebook Service.
3. Free Flow of Information
People should have the freedom to access all of the information made available to them by others. People should also have practical tools that make it easy, quick, and efficient to share and access this information.
4. Fundamental Equality
Every Person – whether individual, advertiser, developer, organization, or other entity – should have representation and access to distribution and information within the Facebook Service, regardless of the Person’s primary activity. There should be a single set of principles, rights, and responsibilities that should apply to all People using the Facebook Service.
5. Social Value
People should have the freedom to build trust and reputation through their identity and connections, and should not have their presence on the Facebook Service removed for reasons other than those described in Facebook’s Statement of Rights and Responsibilities.
6. Open Platforms and Standards
People should have programmatic interfaces for sharing and accessing the information available to them. The specifications for these interfaces should be published and made available and accessible to everyone.
7. Fundamental Service
People should be able to use Facebook for free to establish a presence, connect with others, and share information with them. Every Person should be able to use the Facebook Service regardless of his or her level of participation or contribution.
8. Common Welfare
The rights and responsibilities of Facebook and the People that use it should be described in a Statement of Rights and Responsibilities, which should not be inconsistent with these Principles.
9. Transparent Process
Facebook should publicly make available information about its purpose, plans, policies, and operations. Facebook should have a town hall process of notice and comment and a system of voting to encourage input and discourse on amendments to these Principles or to the Rights and Responsibilities.
10. One World
The Facebook Service should transcend geographic and national boundaries and be available to everyone in the world.
Impressive, inspiring, thought provoking.
SO where does the "Ad Fail" part come in?
Despite near-continuous, above the fold, high visibility FB profile page placements for the past week or so, only 536K+ members have voted.
That's about .2%.
And only 109K FB'ers (that's ~.05% of the total pop) have become "Fans" of the ''Facebook Governance Page', meaning
they will receive updates and posts about any conversations or proposed
changes to the documents.
So in a community of 200MM+, only about a
half million are participating in creating the global guiding principles.
Wow. All they had to do was click and vote.
Twice as many people voted for the guiding principles of what has become for many an indispensable social utility, as were sacrificed for Whoppers in a single promotion.
I am interested in what tricks/rips other folks have for online personal brand management. How do you efficiently manage 'you', the brand construct, and the rampant kudzu of 'you-ness' spread web-wide?
Like this trick: you can send a single SMS update simultaneously to Twitter
and Facebook, if you stick to to Twitter's character count and add a '@'
at the head so Facebook catches the status update. But then, my Facebook "friends"
outnumber my twitter followers nearly 2:1, and I just wonder, as I
[mis]manage interactive brand me, am I just accruing repeat impressions
against my target audience by using both, or am I reaching 'unduplicated audience'
members by using multiple services? And should I tailor my twitter updates for the technographic early adopters rampant there versus the Facebook main stream?
I've got my system, but here I am sitting in Finland, sipping from the hotel wifi, and I've got skype, twhirl, work webmail, gmail, yahoo mail, twitter, netvibes and Facebook live - and in this multiplicity, watching 'Friend Feed' choke, flail and self-reference itself. And I still have to figure out how to force my N95 to give up my GPS digits to ipoka. Which I will.
Brand you kudzu, now with vitamins.
That reminds me - I should log onto flickr. I feel empty and unconnected.