Thank you, Publishing 2.0. Scott Karp's "Google AdWords: A Brief History of Online Advertising Innovation" is a post well worth the read for a look back to when Google's global supremacy was not a foregone conclusion. In it, Karp lays out the historical context and decisions that set Skynet on their current trajectory.
At the article's conclusion, Karp says this:
"The challenge of innovation is that we are all boxed in by what we know, by our assumptions about how things work...The next Google-like innovation is right in front of us — we just need to see past our own assumptions."
"Forget what you know."
A life philosophy in four words.