NavTeq falls into the "Location Based Services (LBS)" bucket, in that the info (and messaging) delivered is related to where you are and where you are going. W+K client Starbucks has recently inked a deal with NavTeq to ensure every one of their stores are featured in the interface. Beyond advertising, Navteq is looking for other revenue sources. They discussed several they hope to charge for in the future:
- Truck route info (for fleet services to know what roads trucks can and can't drive)
- 3d images of geographical features and buildings
- Voice-activated in-car search (free your inner Hasselhoff!)
- Curb sensing/curve speed warning indicators (sniffs out the curb and your speed and warns you if you are going to fast. I'm sure all teenage drivers will adhere closely to its recommendations and never ...push it..a ..little...bit...)
- Complex intersections info (not just the turn, but which lane to get into as you navigate busy intersections)
Navteq believes the next untapped frontier is portable pedestrian versions of their devices. Maybe they partner up with Google on the GPhone and finally put some ooomph behind Google base? A GPS device with 3D renderings, historical sights, voice activated search, calling capability via VOIP, WiFi and cellular + every Starbucks in the US? Yes, please.
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