Why hasn't every travel-related company/service gone mobile? While trying to make various flights, I got beat-down delayed today. Everyone in the airport was on a mobile device or wireless laptop furiously trying to figure out how they were going to get where they were going as flight after flight was grounded, delayed or canceled.
One would think that since now everyone has a mobile grafted to their skulls as they wander around airports in delay-induced rages, it would make sense that travel companies facilitate people's ability to reconnect the bits of their shattered travel plans via mobile. But noooooooooooooooooo.
I entered the web addresses of a bunch of travel-related companies into my mobile to see how crappy the experience was.
- American AIrlines = VERY Crappy! (270K home page, thanks very much)
- JetBlue = Crappy! (300+K homepage)
- Northwest = Crappy!
- Southwest Airlines = Crappy!
- United Airlines = VERY Crappy!
- Lufthansa = Crappy!
- Delta = OMG - Good!
- Holiday Inn = Crappy!
- Hotels.com = OMG - Good!!
- Travelocity = Crappy!
- Expedia.com = Crappy!
- Sheraton = Yep, crappy!
I tried to access my United flight info through their website via my mobile. It took half my cab ride out to the PDX airport to scroll through poorly organized pages and ineffective graphics to learn my flight was delayed an hour and a half.
Seems there'd be real consumer benefit and potential brand payoff in providing easy mobile access to your company's travel info/registration etc.! Hey travel companies - there's money to be made, consumer connections to be maintained and travel experiences to be managed...jump in the water - is nice! you like! :)
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