Interactive isn't a capability, it's a mindset. Blow up everything and think ground zero. When you compete with companies - and individuals - unencumbered by legacy, superfueled by global connectivity and with no investment in the status quo, be afraid AND embrace it - Fear to do + Confidence in Self = Courage. Digital services and 'interactivity' aren't just some new tools for the kit - they change the kit.
No company needs a "digital vision". They need a vision. The world has changed. Who are you now?
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