No sooner did I finish that last award-winning post than I got a note from Gaia (W+K's tweet-monitoring Walt Winchell) about Chris Brogan's eloquent slam of a spamming PR flack (freelance or whatever), generating a chorus of positive support. It's worth reading his post and the responses - let it suffice to say that spamming PR releases as part of a "360 marketing effort" in the hothouse of the blog-o-sphere can pretty well sink your boat before it's launched.
And that if you want to play in social media, understand the social contract it implies. Like...oooooooh...being social.
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