"Houston, we have a PR problem", or "it's called social media for a reason".

[image from SETINet]

No sooner did I finish that last award-winning post than I got a note from Gaia (W+K's tweet-monitoring  Walt Winchell) about Chris Brogan's eloquent slam of a spamming PR flack (freelance or whatever), generating a chorus of positive support.  It's worth reading his post and the responses - let it suffice to say that spamming PR releases as part of a "360 marketing effort" in the hothouse of the blog-o-sphere can pretty well sink your boat before it's launched.

And that if you want to play in social media, understand the social contract it implies.  Like...oooooooh...being social.