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Heather Dougherty

Well said BOTH of you. I have the good fortune of working in a forward-thinking interactive group at a traditional agency, so it's easier to foster the collaboration this conundrum seems to be striving for.

Perhaps Steve Gehlen (ISF, IPF, Internet Stratetgy Summit, Inverge, cre8camp, cre8con) should put together a conference to help bring the equation above to life.


traditional + digital - ego = magic

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