Don't sign up for Yaari.

I test out a lot of different web services in my job for W+K.  Of particular interest to me has been Indian social networks. 

One that irked me this morning was Yaari.com.

First red flag: Yaari requires you to import your contacts to sign up.  But I ignored the irritation and plowed ahead. Sadly.  Using my personal email address.

After you check off whom you'd like to invite to Yaari, something really special happens: based on the emails I've been getting inundated with, Yaari ignores your selections and spams your entire f--king address book.

Now that's special.  Yaari, until proven otherwise, you SUCK. 

PLEASE IGNORE the request to join Yaari I DIDN'T SEND TO YOU.

BTW, when I carped about this to the inimitable Ted Yukawa of W+K Tokyo who got Yaari-ed by me, he shared this story (names and places redacted so you can live in terror while traveling):

"xxxx was handed a chocolate on a bus from a friendly local in xxxx. Some other tourists did too. Next thing he remembers is he's on a hospital bed without any possessions. He learns the other tourists were killed and organs were missing!! He's a lucky man. I guess he didn't pass the merchandisable organ holder test."