I am interested in what tricks/rips other folks have for online personal brand management. How do you efficiently manage 'you', the brand construct, and the rampant kudzu of 'you-ness' spread web-wide?
Like this trick: you can send a single SMS update simultaneously to Twitter and Facebook, if you stick to to Twitter's character count and add a '@' at the head so Facebook catches the status update. But then, my Facebook "friends" outnumber my twitter followers nearly 2:1, and I just wonder, as I [mis]manage interactive brand me, am I just accruing repeat impressions against my target audience by using both, or am I reaching 'unduplicated audience' members by using multiple services? And should I tailor my twitter updates for the technographic early adopters rampant there versus the Facebook main stream?
I've got my system, but here I am sitting in Finland, sipping from the hotel wifi, and I've got skype, twhirl, work webmail, gmail, yahoo mail, twitter, netvibes and Facebook live - and in this multiplicity, watching 'Friend Feed' choke, flail and self-reference itself. And I still have to figure out how to force my N95 to give up my GPS digits to ipoka. Which I will.
Brand you kudzu, now with vitamins.
That reminds me - I should log onto flickr. I feel empty and unconnected.
"That reminds me - I should log onto flickr. I feel empty and unconnected."
LOL
Posted by: Stephen Giem | 2008.08.05 at 17:28
How do "you" make sure you truly don't become the personal brand you've cultivatated?
Or, will your personal online brand render your meatspace life as one dimensional as Luke Skywalker and Gilligan's human creators? Nice Brands. Limited lives.
Let the batteries run dry and chase the fireflies.
Posted by: nonbeinglight | 2008.08.05 at 15:40