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renny gleeson

Haven't finalized, but short answer? Invest in Social media and mobility biz dev/strategists, hire community manager and IA resources, allocate a portion of annual marketing budget to sustained community engagements as platforms from which to "pulse" [but broadly free of individual campaign requirements]. And maybe free up the traditional site maintenance/overhaul budget for distribution-based rather than destination-based marketing.


It's one thing to note the direction of the tide and another to navigate the
waters... What do you recommend these communication engines do to develop
infrastructure that supports "Borg" assimilation?

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