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Well said!

I'm waiting for the day when companies will realize that they actually have to invest time, effort, and authentic human-generated relevant content into their web 2.0 presence (and that this is a requirement, not a choice). In the meantime, let's all keep telling 'em how it is!


I completely agree Ren. Axe and BBH clearly is trying to make an impact without any attempt to be impactful. They clearly do not understand the digital landscape.

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